About Smeding
Strong in fruits and vegetables for 90 years.
As an AGF specialist and chain director, we supply high-quality fruit and vegetable products to leading customers in food service, food retail and online food retail. From large well-known supermarkets to local restaurants, thanks to our wide network of growers and suppliers, we can switch quickly and guarantee top quality. From three modern distribution centers in; Geldermalsen, Sint Annaparochie and Breda, we ensure fast, reliable delivery every day.
The story began in 1934
…in a small Frisian village. What once began as a local trade in potatoes, vegetables and fruit grew into a nationwide family business. We are now 90 years on. Much has changed, but one thing has remained: the family feeling. You can feel that in everything we do.
"On yesterday's wind, you can't sail today."
At Smeding, we look ahead. The market is constantly changing, and we are changing with it. At the same time, we stay true to our own course. Because as we say,“You can’t sail on yesterday’s wind today.”
We are a proud family business. Confident, independent and take pleasure in what we do. We work hard, but celebrate our successes together because, of course, we achieve them together.
Our mission is clear: to enable growth in the world of fruit and vegetables.
We do this together with our customers, growers and colleagues. We use the latest technology and build lasting relationships. How do we achieve this? Because people know what they can expect. We are flexible, collaborative, solve problems quickly and keep improving every day.
Our core values
Target
At Smeding, we do nothing without reason. We make choices with a clear goal in mind. Sometimes we consciously say ‘no’ if something does not fit within our course. This focus ensures that everyone knows what we are going for.
Connecting
We stand beside our growers and customers, not opposite them. We often work together for years and understand each other through and through. That close cooperation makes us strong and reliable.
Initiative
New ideas? We’d love to hear them! We think ahead, help clients innovate and proactively contribute smart solutions. From idea to implementation, we always think along.
Proud
We are proud of who we are and where we come from. For 90 years we have been making our own choices and building for the future. We like to share that pride, because successes are celebrated together.
Agile
Being agile is not the same as acting ad hoc. We think first, choose the smartest approach and keep the process manageable. That way we remain flexible and efficient with every challenge.
