Sustainable growth
in the world of
fruits and vegetables
Sustainable growth in the world of fruits and vegetables
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We are Smeding Fruits and Vegetables, and together with our growers and customers, we enable growth throughout the entire fresh produce chain. As the undisputed fresh produce chain specialist, we offer our foodservice and food retail customers distinctive and suitable solutions that enable them to be successful. Thanks to our expertise and good relationships with growers, customers, and employees, we succeed in continuously innovating our range of over 1,800 products.
Healthy Combinations
Smeding focuses on ‘healthy combinations’. We believe that long-term collaboration with suppliers, customers, and employees is better and that sustainable products contribute to a healthy world of tomorrow. We are at the forefront in striving for sustainable business operations and are also committed to making the entire sector more sustainable.
Get to Know Us
Watch the video we recorded in Sint Annaparochie and discover what we do at Smeding!
DIGITALIZATION
High degree of digitalization within the company, resulting in an enormous availability of data that allows the company to predict customer demand and act proactively
LOGISTIC EFFICIENCY AND FLEXIBILITY
Just-in-time delivery to customers' distribution centers and packaged in the desired end-user quantity (per piece, package, or pallet)
KNOWLEDGE
Extensive product and market knowledge (including quality, farmers, seasons, prices) to provide customers with the best advice and products
INDEPENDENCE
No dependence on specific suppliers, allowing Smeding to choose any supplier from its network and align with customer demand or market conditions
PURCHASING OPTIONS AND ASSORTMENT
Access to multiple purchasing platforms, enabling a wide product range, and allowing Smeding to serve both food retail and food service customers
Direct Contact
Smeding collects and consolidates directly from farmers/cooperatives and packages products to meet customer demand
Direct Contact
Smeding collects and consolidates directly from farmers/cooperatives and packages products to meet customer demand
LOGISTIC EFFICIENCY AND FLEXIBILITY
Just-in-time delivery to customers' distribution centers and packaged in the desired end-user quantity (per piece, package, or pallet)
KNOWLEDGE
Extensive product and market knowledge (including quality, farmers, seasons, prices) to provide customers with the best advice and products
INDEPENDENCE
No dependence on specific suppliers, allowing Smeding to choose any supplier from its network and align with customer demand or market conditions
PURCHASING OPTIONS AND ASSORTMENT
Access to multiple purchasing platforms, enabling a wide product range, and allowing Smeding to serve both food retail and food service customers
DIGITALIZATION
High degree of digitalization within the company, resulting in an enormous availability of data that allows the company to predict customer demand and act proactively
Sustainable vision
The sustainability ambitions of Smeding Groenten en Fruit have always been high. Perhaps because as a family business, we are aware of the generations to come? We are at the forefront in striving for sustainable business operations and are also committed to making the entire sector more sustainable. We do this, among other things, by setting a good example and by encouraging growers to cultivate their products as sustainably as possible.
